<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/F-TyPFth5RQ” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> hey there this is Jophiel with SkyPoint Studios and today I want to talk to you about whether you should niche your business or not and be a generalist uh now there are a lot of experts that will recommend that you niche down your business that they say that this is niche and like will help you get rich they say and for some businesses that is true but i want to kind of share the reason why my company skype studios is a generalist company meaning that we serve businesses in all industries and the reason for that my vision is because we want to be able to help people all different walks in different areas and different industries and categories uh because our vision is to be the Starbucks it is to be the Walmart it is to be ubiquitous in the web design scene to be a place where you can go and you can consistent web design whether you’re in Montana or you’re in Nevada or you’re in Arizona the three states that we serve and we serve clients all over the country but when you go to one of our offices in these locations you get the exact same experience just like if you were to go to McDonald’s or if you were to go to Starbucks like I said those those are considered generalist you may think oh well they only serve coffee or McDonald’s focuses on hamburgers well yeah but they serve everybody they’re not just serving a specific demographic it’s not like just hamburgers for people that are 65 years old you know that’s kind of more of a niche in my opinion so especially when it comes to SEO companies who do SEO just for plumbers or just for roofers for me there’s a conflict of interest because how are you going to help someone with their search and improve their rankings when you’re doing it for competitors that’s really to me a conflict of interest so we are generalists we help people that are in multiple categories we have all kinds of different types of businesses that we work with and for me the vision is very large and we want to serve people all over the country and all over the world so Jophiel with SkyPoint Studios thank you so much for watching follow for more videos like this and definitely share your comments down below let me know do you believe in niching your business or are you more of a generalist than and see serving people in all different categories so joe feels sky point series I will see you soon