<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/ChwD4_d48UU” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> hey there this is Jophiel with SkyPoint Studios and today I want to talk to you about what is brand perception so brand perception is what people think of the most common first thing that comes to mind when people mention your brand so if I say Walmart what comes to mind if I say taco bell what comes to mind that’s brand perception we’re not talking about the overall arching structures and the philosophies and the the history no no just the very first thing that comes to mind and for you as a new company or a company that’s been around for a long time sometimes you have to re-evaluate that you should be very aware of and think about and and conceptualize what is your brand perception what do you want people to think about or to really the first response kind of like the reptilian brain response of what people should say or should think about when your brand is mentioned or brought up and especially in context of the market so like how what’s your brand positioning against other competitors against people that are in your other businesses your city your state your region how are you perceived as a brand in all of those contexts and you should be very aware of that you should even set a goal for yourself a vision for where you want to be you should be aware of where you are but you also should be setting a vision and a goal for where you want to be you should be aware both of those even write them down and look at them on occasion and really make sure that you’re plotting your course they say the quickest way to end up where you don’t want to be is to not plan to go there if you have a trip and you need to get from here to say Houston Texas and you just drive randomly with no maps or no anything without even paying attention you’re probably not going to end up in Houston you’re probably going to end up somewhere else and that’s exactly what it’s like with our brand and with our business so this is Jophiel with SkyPoint studios I hope you got something on this video and I will see you on the next one thank you