Choosing the best domain for your business is something that is extremely important to choose correctly when getting started.
Domains are a crucial factor in how successful a website will be. In this article today, I’m going to be covering some of the different elements to focus on when choosing the right domain name for your website and for your business.
First of all, let’s talk about what is the most important extension to get. I know there’s a lot of new fancy extensions out there, but the most important extension to get is a .com
The .com domain extension is the most important because it is the most popular and has the strongest track record behind it. This plays a big factor in ranking on Google.
Some people will try to say that it doesn’t matter, they’ll even try to point you to Google articles stating that they don’t rank one extension over another, but that’s not true. The Google spider is definitely favoring .com‘s for businesses.
If you try to build a business on a .vegas or a .co or a .ninja for example, it will never rank as well as a .com would. If you are doing a nonprofit, you should use .org; if you have an education side then use .edu, and government will be .gov
These are all the most valuable domain extensions as well as important extensions and should be used when appropriate. What I would not recommend is getting a .net when you can’t find the .com available for what you want.
The .net domain extension is pretty much garbage and it will not rank as well as .com. In some certain circumstances you may be able to use .co but just know that it will never rank as well as a .com
So what are these other extensions used for?
They are considered vanity URLs and will never rank as well as the .com or .org will. So make sure you get yourself started on the right foot and get a .com.
These other exotic domain extensions like .vegas, .ninja, .club, etc. can be used for email or landing pages that are not going to be ranking on Google.
Keywords in the domain are important!
When it comes to picking a domain name, keywords in the domain name are very important to ranking on Google. Many business owners will just do the name of their business in the .com and not anything else.
I think this is a bad idea unless you’re just using it as a vanity URL and not trying to get performance out of the domain. If you want to rank on Google, it’s important to have the keywords in the .com
For example, the website you’re on right now currently is webdesignhendersonnv.com, it has all of the main keywords that we’re ranking for which are Web Design Henderson NV.
The closer you can get the keywords in your domain to the keywords that your customer would search for, “the lowest hanging fruit” the more successful you will be in Google search, and the more natural leads you will get off of the website.
If you wanna have a vanity domain as well, you can totally do that. We here are SkyPoint Studios have skypnt.com which we run our email accounts off of, but it is not our main workhorse. It does not pull up first in search like this website does.
Have a question about picking the right domain name for your business? Fill out the contact page on my website here and I will help you out as soon as possible!